О выставки в цифрах
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>250 educational institutions presented their programmes in 2025>250 educational institutions presented their programmes in 2025
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900 educational organisations from 22 countries worldwide enhanced their institutional visibility900 educational organisations from 22 countries worldwide enhanced their institutional visibility
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93% of participants rated the event as excellent93% of participants rated the event as excellent
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180 000 students and parents visited the fair last year180 000 students and parents visited the fair last year

О выставке
From 2 to 3 October 2026, the 22nd International Fair “Bachelor’s – Master’s – MBA & Continuing Education” will take place at the Marriott Hotel in Casablanca. This is a key event in the education sector, serving as a platform for direct dialogue between universities and prospective students. The fair will bring together over 10 000 high school students who are actively seeking international study opportunities.
For educational institutions, participation in the fair offers the following opportunities:
- Access to a target audience: direct personal interaction with thousands of motivated applicants looking for quality education abroad.
- Enhanced brand visibility: strengthen your university’s position within the international academic community.
- Showcase your strengths: present the unique advantages of your institution.
The fair will feature programmes from over 250 educational institutions representing a wide range of countries, including Australia, the United Kingdom, Germany, Italy, Canada, China, the UAE, Poland, the United States, France, Switzerland, and many others.
О стране
Morocco is a North African country with a rich history and culture, blending modernity with traditional Islamic values – a combination that attracts not only tourists but also students. For the 2024–2025 academic year, the student population stands at 1.3 million.
Morocco is one of Russia’s important and promising partners in the field of education. Interest in Russian universities remains consistently high: as of 2025, 7 000 Moroccan students are enrolled in Russian higher education institutions. Leading Russian universities have long enjoyed respect and strong demand in Morocco, and their degrees are widely regarded as a guarantee of high‑quality knowledge and professional training.
Casablanca, Morocco’s largest city with a population of 3 million, is a major educational centre. It ranks first in the country in terms of the number of universities (54) and schools (634), reflecting a strong and growing demand for quality higher education.
Все выставки
Формат и стоимость
The participation fee for the exhibition is €2 200.
The fee includes: 1 table; 3 chairs; personal participant badge; power socket; Wi‑Fi access; catering (coffee breaks + lunch); your organisation’s name displayed; 1 page in the exhibition catalogue; mention on social media
Roll‑up banner printing (available upon request) – €180.
The exhibition will be held in a speed‑dating format.
If payment is made through a legal entity in the Russian Federation, the participation fee will be increased by 20% and recalculated in Russian roubles at the exchange rate applicable on the date of the contract signing.
Варианты стендов
1 table; 3 chairs.

About the organizer
The exhibition is organised by Groupe L'étudiant Marocain, a leading educational company in Morocco. The company organises over 6 exhibitions annually and also publishes information on programmes, scholarships, and admission requirements. Its largest event, the International Fair "Bachelor's – Master's – MBA & Continuing Education", brings together educational institutions and prospective students.
Adaptarium LLC serves as the official event partner and exclusive representative in Russia, Belarus, Kazakhstan and Uzbekistan.











